Digital Marketing Function, Brand Leadership and Strategy
digital marketing function, brand leadership and strategy
Graduate degree in Digital Marketing
Tuition
€14,000
Duration
12 months
Language
English
Format
On campus
Start dates
February · October
Overview
Fit check
A strong fit if you want an international experience with career upside.
Students interested in communication, creativity, business and digital media. An excellent choice if you want practical skills where ideas, strategy and data work together in a modern digital environment.
The experience
The MSc Digital Marketing at Aberystwyth University Berlin is a 12-month full-time British master’s in Moabit, Berlin, awarding a UK qualification from Aberystwyth University (since 1872). Studying digital marketing abroad in Germany places you where brands, data and creativity meet: campaigns, audiences, SEO/PPC, content and AI + automation.
The official plan covers Brand Leadership and Strategy, Consumer Behaviour, Content Marketing, Data Analytics, AI and Automation and Ethics, Privacy and Sustainability, plus a Research or Consultancy Project. Intakes October 2026 and February 2027. Published tuition: €12,000 (EU/UK) · €14,000 (international). Payments via Flywire. Scholarships: contact the institution’s admissions team.
HESA 2022/23: 94% of Aberystwyth postgraduates in employment, study or other activities at 15 months. The Aberystwyth University Berlin campus sits in Moabit (Focus Teleport, Alt-Moabit 96, on the Spree), with classrooms, multipurpose labs, lounges, canteen and garden. Metro/tram/bus access, admissions and employability support, 24/7 digital and physical library resources, plus on-site hotel and nearby student-housing partners.
Studies & career
What you study
Official modules — a clear structure to compare and decide.
digital marketing function, brand leadership and strategy
online consumer behaviour
content and engagement
analytics and global insights
AI and automation in marketing
ethics, privacy and sustainability
applied research or consultancy
Duration: 12 months full time. Source.
| Module | Focus |
|---|---|
| Digital Marketing Function, Brand Leadership and Strategy | digital marketing function, brand leadership and strategy |
| Consumer Behaviour in the Digital World | online consumer behaviour |
| Content Marketing and Engagement Strategies | content and engagement |
| Data Analytics and Insights for Global Marketing | analytics and global insights |
| AI and Automation in Digital Marketing | AI and automation in marketing |
| Ethics, Privacy and Sustainability in Digital Marketing | ethics, privacy and sustainability |
| Research or Consultancy Project (1) | applied research or consultancy |
You explore how audiences search, engage and decide online, then turn insight into campaigns with industry-standard tools (SEO, PPC, social, content).
After graduation
Roles published by the institution — no invented salaries.
Roles published:
Agencies, businesses, charities, public organisations and international brands.
Go deeper
Ideal profile, costs and context — one chapter open at a time.
Studying abroad for an English-taught MSc Digital Marketing in Berlin with Aberystwyth University Berlin is a 12-month on-campus postgraduate in Moabit with a British master’s award. Per the institution, the programme brings together consumer behaviour, content strategy, search marketing, automation and ethical practice to lead in a fast-moving digital economy.
Entry: Bachelor’s (Honours) 2:2 or equivalent in any discipline; non-graduates considered case by case with experience or professional qualifications. English: IELTS 6.0 overall, minimum 5.5 per component (or equivalent). Documents: up-to-date CV and supporting statement encouraged.
Published tuition: €12,000 (EU/UK) · €14,000 (international). Payments via Flywire. Scholarships: contact the institution’s admissions team.
Next step
An official advisor guides you on requirements, dates, and next steps.
Admissions & dates
Checklist
Education, language and documents. An advisor confirms the final list for your intake.
Calendar
How to apply with ApplySite
1. Get direct advising · 2. Upload your documents · 3. The institution reviews your application
Campus & city
Local context
The Aberystwyth University Berlin campus sits in Moabit (Focus Teleport, Alt-Moabit 96, on the Spree), with classrooms, multipurpose labs, lounges, canteen and garden. Metro/tram/bus access, admissions and employability support, 24/7 digital and physical library resources, plus on-site hotel and nearby student-housing partners. Berlin brings together global brands, D2C startups and English-speaking growth teams. Source
Berlin combines Humboldt, FU, TU and a dense scene of private universities and vocational schools. Low tuition at public universities still pairs with rising rents in Mitte and Prenzlauer Berg — students often live in Wedding or Neukölln with a semester ticket for BVG.
Blocked account (Sperrkonto) proof, health insurance and university admission letter feed into the national visa/residence permit process. Many masters are English-taught; check language requirements per program.
ApplySite helps you apply directly to verified institutions. You pay the school directly — ApplySite adds no hidden charges. See our Germany country guide for national visa steps.
International student associations, country meetups and campus sports fill out your network in Berlin during term one. Ask admissions about orientation — it often covers a local SIM, banking basics and library access.
The institution
Studying abroad for a British master’s in Berlin with Aberystwyth University Berlin combines Aberystwyth University’s academic heritage (established 1872) with Germany’s international capital. Postgraduate programmes are English-taught in Moabit, on the River Spree at Alt-Moabit 96, 10559 Berlin, leading to a recognised UK award.
Aberystwyth Berlin campus — Alt-Moabit 96, 10559 Berlin, in the Moabit district along the Spree. Berlin hosts startups, digital marketing agencies, international events and technology firms; studying here places your professional network at the heart of continental Europe while you earn a rigorous British MSc in English.
Aberystwyth University is a Welsh public university with more than 150 years of history. In Berlin, the institution delivers the same postgraduate focus as in Wales: a close community, personal support and employability-oriented programmes. According to HESA Graduate Outcomes 2022/23 (published 2025), 94% of Aberystwyth postgraduates were in employment, study or other activities 15 months after their course.
On ApplySite we list only the three MSc programmes from the Berlin 2026/27 prospectus (12 months, full-time):
| Programme | Duration | Intakes |
|---|---|---|
| MSc Applied Artificial Intelligence | 12 months FT | October 2026 and February 2027 |
| MSc Digital Marketing | 12 months FT | October 2026 and February 2027 |
| MSc Global Events and Experience Management | 12 months FT | October 2026 and February 2027 |
Each master’s includes specialist modules and a capstone project (research, consultancy or applied project depending on programme). See module detail on each ApplySite programme page or at Source
Aberystwyth Berlin admissions for scholarship opportunities. Partner Info PDF does not list percentage amounts. Payments via Flywire.
Public
Aberystwyth University (UK) — public Welsh university established 1872 · UK Master’s degree awarded by Aberystwyth University, delivered in Berlin (Prospectus 2026/27)





The path
Request info and share your profile.
The institution reviews and confirms your place.
Prepare documents with ApplySite guidance.
Settle into your study city.
Begin classes on your intake date.
Help & FAQ
FAQ
Clear answers before you contact us — also built for SEO.
ApplySite
Request information and get direct guidance from the institution through ApplySite.
Information subject to change
Displayed prices and partial scholarships are subject to change without notice and must be confirmed with the corresponding institution. ApplySite and the institution are not responsible for any modifications or discrepancies in the amounts.
Last catalog update: July 29, 2026.