Postgraduate Marketing

Schiller International University

Master of Science in Digital Marketing and E-commerce

Schiller's Master of Science in Digital Marketing and E-commerce develops specialists capable of designing, executing, and optimizing digital strategies in international markets.

Annual tuition From €16,560
Modality On campus
Duration 12 months
Intakes February · June · September
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Admissions open

Overview

  • Language English
  • Campus Madrid · Paris · Heidelberg · Tampa
  • Intakes for 2027 February · June · September

Schiller's Master of Science in Digital Marketing and E-commerce develops specialists capable of designing, executing, and optimizing digital strategies in international markets. The 12-month program integrates SEO/SEM, social media marketing, web analytics, marketing automation, e-commerce UX, and global marketplace management — skills companies actively seek in internationally minded profiles.

Studying digital marketing abroad in English across Madrid, Paris, Heidelberg, or Tampa exposes you to four distinct digital ecosystems: the Iberian market with strong mobile component, continental European with GDPR regulation, mature German B2B e-commerce, and the American market with global platforms like Amazon and Shopify. You will learn to adapt digital campaigns to each regulatory and consumer context.

The U.S.-accredited degree and digital marketing specialization position graduates for roles at global agencies, startup growth teams, international retailer e-commerce departments, and digital consulting. Schiller emphasizes real campaign portfolios and industry tool certifications.

With 2026 tuition of €16,560 at European campuses and $19,620 in Tampa, intakes in February, June, and September, and scholarships up to 50% in Heidelberg, this English-taught digital marketing and e-commerce master's combines technical specialization with the study-abroad experience.

This programme is for you if ...

  • You are someone passionate about Graduate degree in Digital Marketing and E-commerce.
  • You are looking for a 12-month master’s, rather than a traditional two-year programme, so you spend less time out of the job market.
  • You are looking to study in English in Madrid.

Curriculum

These are the courses you will take during the programme.

  • Foundations of Digital Marketing and E-Commerce
  • Digital Communication and Social Media Marketing
  • Inbound Marketing and Content Marketing
  • Digital Branding
  • Search Engine Optimization and Search Engine Marketing
  • Web Analytics
  • User Experience Design
  • Growth Marketing Strategy and Financial Analysis
  • Sales and E-commerce
  • Customer Relationship Management Systems
  • Big Data and AI for Marketing Analysis
  • Capstone Project in Digital Marketing and E-commerce

Programme total 36 (72 ECTS)

Each course is 3 American credits, equivalent to 6 ECTS. Schiller publishes this plan on the official master's page.

Professional outlook

Employability includes digital marketing manager, e-commerce manager, growth hacker, SEO/SEM specialist, social media strategist, and digital transformation consultant. Studying digital marketing abroad in English differentiates your profile from bootcamp graduates without university credentials or non-Anglophone local master's programs.

  • Digital Marketing Manager
  • E-Commerce Manager
  • Growth Hacker
  • SEO/SEM Specialist
  • Social Media Strategist
  • And Digital Transformation Consultant

Admission requirements and process

To apply you need to meet the academic, language and document requirements published by the institution.

Minimum academic background

  • Official transcripts from the institution that awarded your Bachelor's degree.
  • Foreign degrees: evaluation by AACRAO, AICE, or NACES before admission.

Language level

  • IELTS: minimum 6
  • TOEFL: minimum 89
  • Duolingo: minimum 105
  • Language requirement: TOEIC 700 (all four skills) · Cambridge FCE grade B (B2) or higher · APTIS B2 · Cambridge Linguaskills B2 · Duolingo 105

Required documents

  • Passport
  • Degree diploma
  • Academic transcripts
  • Motivation letter

Check visa requirements

How to apply with ApplySite?

Costs and scholarships

Tuition varies by campus and modality. Scholarships, when offered, go up to the percentages or amounts the institution publishes.

*€16,560

Modality: On campus

Annual cost in euros at:

Madrid · Paris · Heidelberg

*$19,620

Modality: On campus

Annual cost in dollars at:

Tampa

*Scholarships

Postgraduate

Heidelberg: 50% scholarship for bachelor’s and master’s programs (first year). Other campuses: 25% with installment plan or 35% with full first-year payment. Enrollment deposit: €2,000. Scholarship percentage may be reduced with payment plans.

Verify current terms with admissions before visa application — full payment is often recommended for visa cases (especially Germany).

Scholarships go up to those conditions and can be lower on a payment plan. Some institutions also offer awards by nationality. That benefit is always confirmed with the ApplySite team during advising, before you apply for a visa.

University and campus

Schiller International University

Private institution 62+ Years of experience 4 International campuses

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  • Verified on ApplySite Education
  • ACCSC
  • Community of Madrid
  • EVALAG

-based private university with an international footprint in Europe. Founded in 1964, it blends the American higher-education model — English instruction, continuous assessment, applied projects, and close faculty contact — with the advantage of studying abroad in global cities such as Madrid, Paris, Heidelberg, and Tampa.

For students from Latin America, Spain, and other regions seeking a recognized degree without giving up an international experience, Schiller offers a distinctive path: one academic record, four possible destinations, and direct admissions with officially published tuition.

Accreditation, recognition and academic quality
  • ACCSC (Accrediting Commission of Career Schools and Colleges) — U.S. accreditation
  • Florida Commission for Independent Education, License No. 2523
  • Community of Madrid — authorized international degree recognition
  • EVALAG — Heidelberg campus quality certification (Baden-Württemberg, Germany)
  • France — Établissement d'enseignement supérieur privé (Paris campus)
  • Dual degree pathway with University of Roehampton (London, UK)

Four campuses, one university

Schiller International University's Master of Science in Digital Marketing and E-commerce offers 12 months of intensive study across campuses in Madrid, Paris, Heidelberg, and Tampa, with a U.S.-accredited degree.

  • Madrid campusSpain
  • Paris campusFrance
  • Heidelberg campusGermany
  • Tampa campusUnited States

Student experience

Living in Madrid

Madrid hosts Complutense, Carlos III, IE-linked routes and many private colleges along Metro lines. Rent in central districts is high; students often share piso rooms in Lavapiés, Moncloa corridors or suburbs linked by Cercanías.

Non-EU students usually need admission, proof of funds, health insurance and a study stay authorization before travel. Spanish and English programs coexist — confirm language of instruction and homologación of prior degrees.

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Studying in Madrid, Paris, Heidelberg, and Tampa

Studying abroad in Madrid connects you to the Iberian digital hub and growth marketing startups. Paris concentrates global agencies and luxury brands with sophisticated e-commerce strategies. Heidelberg provides access to Germany's e-commerce market — Europe's most mature — and scholarships up to 50%. Tampa places you in the American digital market with access to 12 months of OPT after graduation.

Digital marketing and e-commerce know no borders: campaigns are designed for global audiences from day one. Schiller trains professionals capable of operating in European and American markets with equal proficiency, with the experience of studying abroad across four distinct digital contexts.

Campuses: Madrid, Paris, Heidelberg, and Tampa.

Frequently asked questions

Published start windows for this program are: February, June, September. Exact enrollment and class dates are confirmed by Schiller International University by campus and capacity.
The listed reference price is From €16,560. Tuition and fees are paid directly to the institution; ApplySite does not add a markup on tuition.
The published length of Master of Science in Digital Marketing and E-commerce is 12 months. Confirm the exact academic calendar with Schiller International University.
The published format is On campus. If an extra online or hybrid option exists, it appears on this page or Schiller International University can confirm it.
For this program, the published language requirements are: IELTS: minimum 6; TOEFL: minimum 89; Duolingo: minimum 105. If your scores are borderline, an advisor from Schiller International University can confirm accepted alternatives.
Typical documents include: Passport; Degree diploma; Academic transcripts; Motivation letter. Also complete the admission requirements listed on this page.

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Graduate degree in Digital Marketing and E-commerce

February · June · September · Admissions open

Tuition
  • Madrid · Paris · Heidelberg €16,560
  • Tampa $19,620
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