Undergraduate Marketing

Schiller International University

Bachelor of Science in International Marketing

Schiller's Bachelor of Science in International Marketing prepares professionals to design and execute brand strategies across continents, languages, and cultures.

Annual tuition From €15,420
Modality On campus
Duration 4 years
Intakes February · June · September
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Admissions open

Overview

  • Language English
  • Campus Madrid · Paris · Heidelberg · Tampa
  • Intakes for 2027 February · June · September

Schiller's Bachelor of Science in International Marketing prepares professionals to design and execute brand strategies across continents, languages, and cultures. The curriculum integrates global branding, digital marketing, international market research, transmedia communication, and consumer analytics — essential skills for marketing departments at multinationals and global agencies.

Studying international marketing abroad in Madrid, Paris, Heidelberg, or Tampa exposes you to four distinct consumer profiles: Iberian and Latin American markets, continental European, Central European, and American. You will learn to adapt campaigns, messages, and channels to each cultural context — a skill few local graduates develop without living outside their home country.

The U.S.-accredited English degree opens employment at companies operating in English as a corporate language, from SaaS startups to European luxury groups with global presence. Schiller emphasizes real company projects and campaign portfolios that demonstrate execution capability to international recruiters.

With intakes in February, June, and September, 2026 tuition of €15,420 at European campuses and $17,610 in Tampa, and scholarships up to 50% in Heidelberg, this English-taught international marketing degree combines global-caliber training with the study-abroad experience at an accessible price.

This programme is for you if ...

  • You are someone passionate about Undergraduate degree in International Marketing.
  • You are looking to study in English in Madrid.

Curriculum

These are the courses you will take during the programme.

  • Marketing principles
  • International consumer behavior
  • Global brand strategy
  • Digital marketing and social media
  • International advertising
  • Market research
  • International sales
  • Cross-border e-commerce
  • Marketing analytics
  • And customer relationship management (CRM)

Professional outlook

Employability includes international brand manager, digital marketing specialist, market analyst, account manager at global agencies, product marketing manager, and e-commerce entrepreneur. Studying marketing abroad in English with ACCSC accreditation positions graduates ahead of local profiles without international experience, especially in technology, fashion, food, tourism, and financial services.

  • International Brand Manager
  • Digital Marketing Specialist
  • Market Analyst
  • Account Manager At Global Agencies
  • Product Marketing Manager
  • And e-Commerce Entrepreneur

Admission requirements and process

To apply you need to meet the academic, language and document requirements published by the institution.

Minimum academic background

  • Official High School transcript (graduation date) or official GED transcript.
  • Proof of secondary completion if educated outside the US (e.g.
  • Abitur, Selectividad, Baccalauréat, IB, IGCSE, A-levels).

Language level

  • IELTS: minimum 5.5
  • TOEFL: minimum 80
  • Duolingo: minimum 95
  • Language requirement: TOEIC 650 (all four skills) · Cambridge FCE grade B (B2) or higher · APTIS B2 · Cambridge Linguaskills B2 · Duolingo 95

Required documents

  • Passport
  • Degree diploma
  • Academic transcripts
  • Motivation letter

Check visa requirements

How to apply with ApplySite?

Costs and scholarships

Tuition varies by campus and modality. Scholarships, when offered, go up to the percentages or amounts the institution publishes.

*€15,420

Modality: On campus

Annual cost in euros at:

Madrid · Paris · Heidelberg

*$17,610

Modality: On campus

Annual cost in dollars at:

Tampa

*Scholarships

Undergraduate

Heidelberg: 50% scholarship for bachelor’s and master’s programs (first year). Other campuses: 25% with installment plan or 35% with full first-year payment. Enrollment deposit: €2,000. Scholarship percentage may be reduced with payment plans.

Verify current terms with admissions before visa application — full payment is often recommended for visa cases (especially Germany).

Scholarships go up to those conditions and can be lower on a payment plan. Some institutions also offer awards by nationality. That benefit is always confirmed with the ApplySite team during advising, before you apply for a visa.

University and campus

Schiller International University

Private institution 62+ Years of experience 4 International campuses

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  • Verified on ApplySite Education
  • ACCSC
  • Community of Madrid
  • EVALAG

-based private university with an international footprint in Europe. Founded in 1964, it blends the American higher-education model — English instruction, continuous assessment, applied projects, and close faculty contact — with the advantage of studying abroad in global cities such as Madrid, Paris, Heidelberg, and Tampa.

For students from Latin America, Spain, and other regions seeking a recognized degree without giving up an international experience, Schiller offers a distinctive path: one academic record, four possible destinations, and direct admissions with officially published tuition.

Accreditation, recognition and academic quality
  • ACCSC (Accrediting Commission of Career Schools and Colleges) — U.S. accreditation
  • Florida Commission for Independent Education, License No. 2523
  • Community of Madrid — authorized international degree recognition
  • EVALAG — Heidelberg campus quality certification (Baden-Württemberg, Germany)
  • France — Établissement d'enseignement supérieur privé (Paris campus)
  • Dual degree pathway with University of Roehampton (London, UK)

Four campuses, one university

Students develop real campaigns, market studies, and communication plans for local and international companies in each campus city.

  • Madrid campusSpain
  • Paris campusFrance
  • Heidelberg campusGermany
  • Tampa campusUnited States

Student experience

Living in Madrid

Madrid hosts Complutense, Carlos III, IE-linked routes and many private colleges along Metro lines. Rent in central districts is high; students often share piso rooms in Lavapiés, Moncloa corridors or suburbs linked by Cercanías.

Non-EU students usually need admission, proof of funds, health insurance and a study stay authorization before travel. Spanish and English programs coexist — confirm language of instruction and homologación of prior degrees.

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Studying in Madrid, Paris, Heidelberg, and Tampa

Studying abroad in Madrid connects you to the Iberian digital marketing hub and gateway to Latin America. Paris concentrates headquarters of luxury, fashion, and cosmetics groups with global strategies. Heidelberg provides access to Germany — Europe's largest market — and scholarships up to 50%. Tampa places you in the American consumer market with access to 12 months of OPT after graduation.

For searches like international marketing degree abroad, study marketing in English in Europe, American university in Madrid, or global digital marketing career, Schiller offers verified campuses, published pricing, and inter-campus mobility. The combination of four distinct consumer markets in one degree is a unique differentiator versus single-location local programs.

Campuses: Madrid, Paris, Heidelberg, and Tampa.

Frequently asked questions

Published start windows for this program are: February, June, September. Exact enrollment and class dates are confirmed by Schiller International University by campus and capacity.
The listed reference price is From €15,420. Tuition and fees are paid directly to the institution; ApplySite does not add a markup on tuition.
The published length of Bachelor of Science in International Marketing is 4 years. Confirm the exact academic calendar with Schiller International University.
The published format is On campus. If an extra online or hybrid option exists, it appears on this page or Schiller International University can confirm it.
For this program, the published language requirements are: IELTS: minimum 5.5; TOEFL: minimum 80; Duolingo: minimum 95. If your scores are borderline, an advisor from Schiller International University can confirm accepted alternatives.
Typical documents include: Passport; Degree diploma; Academic transcripts; Motivation letter. Also complete the admission requirements listed on this page.

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Undergraduate degree in International Marketing

February · June · September · Admissions open

Tuition
  • Madrid · Paris · Heidelberg €15,420
  • Tampa $17,610
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